Carrotmob – A real quick note on a fantastic organization with a pretty innovated idea on how to improve the world we live in. I StumbleUpon a video created by the organizers of Carrotmob this morning and I thought it was just fantastic. In a nutshell, Carrotmob organizes consumers so that coporations will have a financial incentive to improve the way the do business. This is a very powerful concept as the incentive to do good is coming directly from the consumers and not some faceless tax law or corporate accountant.
Click on the link and watch the videos of their efforts.