Seriously – a 100% mark-up for Netflix Blu-ray DVD access – Now it’s an extra $2/month! Come on!! I rather pay that extra $2 for additional titles on your on-demand service instead. Considering that the delivery of that service per movie is saving a TON of money — hence they are probably making a killing.
(yes, I’m on the 1 DVD at a time plan — I find it a hassle to run out to the mailbox, when I can simply get a movie on demand.)
Addendum: And it gets worse. According to this story – Netflix stock increased 5% on news of the price increase. The story also mentions that Netflix had increase their Blu-ray stock by 60% (they pretty much have to do b/c of the consumer demand for Blu-ray content in my opinion. This should be chalked up to the cost of doing business.) Here’s the clincher – they cite that Blu-Ray titles are 30% more expensive… so they decided that it’s fair to up the Blu-ray fee 100% to the consumer. Seriously… what the hell?